by Christina Atkinson, Corporate Communications & PR ’08
Petrycki graduated from the program in 2002 and after doing an eight-week internship at a small boutique agency, she started her career at Maverick Public Relations.
“I am a better fit for an agency because I’m creative and I love brainstorming,” explains Petrycki. Agency work allows Petrycki to experience more depth and variety in her work.
The training she received at Centennial was integral in getting Petrycki where she is today. “It gave me the connections I needed. It gave me the work discipline I needed, because the program was so intensive,” says Petrycki. What course does she feel was the most helpful? “Definitely the copy editing; it helped me with my writing.” (She laughs)
Today Petrycki manages several high-profile accounts at Punch. Her biggest client is the Bahamas Ministry of Tourism, which has her dealing with a lot of overseas Bahamas travel business. Other clients include Carlton Cards, Moosehead, Marsh Insurance and G4S (Group 4 Securicor). Occasionally, Petrycki receives contracts to work with Disney on a project basis.
“I can be creative and come up with cool ideas,” Petrycki says of her work. When initiating new business development, the best part is closing the deal. “That feeling when you win a big account is amazing.”
Petrycki stresses the importance of paying attention to detail in her line of work. “Always cross your t’s and dot your i’s,” she says.
What advice does Petrycki have for students of the program? “Don’t get discouraged. Never burn your bridges,” she counsels. “Look at everything as an opportunity.”
The program at Centennial was instrumental in helping Petrycki develop the communication skills necessary to her work.
“You’re the expert in communications and if you’re not communicating properly, there’s a problem,” she says. This is something for every budding communications professional to remember.