The Word

about Centennial’s Corporate Communications + PR program

Archive for December, 2007

Defining Public Relations

Posted by Gary Schlee on December 21, 2007

Is there a definitive definition for the term Public Relations? No, there isn’t. For decades, practitioners have agonized over the need for some clarity on the issue. Every new PR textbook that rolls off the presses spends a chapter wringing its hands over the dilemma, then solves the problem by coining another new definition for PR.

Check out the recent blog posting by Geoff Livingston, author of the recently published Now Is Gone, to read more about the inconclusive debate on defining PR.


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