The Word

about Centennial’s Corporate Communications + PR program

Recent grad already sounds like a pro

Posted by Karin Archer on January 9, 2008

by Karin Archer, Corporate Communications & PR ’08

cpatterson.jpgCatherine Patterson is walking the walk just shy of six months after completing Centennial’s Corporate Communications and Public Relations program.

The 24-year-old proves that students shouldn’t be worried about getting a job.

“There are so many jobs and so much room for growth,” says Patterson. “Do not worry, just be confident.”

Patterson has been the Marketing and Communications Coordinator for the Prostate Cancer Research Foundation of Canada since the summer. The organization is dedicated to raising funds and awareness for prostate cancer.

“I feel like I am making a difference. I like the fact that it’s a not-for-profit. I like that we’re not putting money in our own pocket.”

Patterson originally thought that she would end up in a corporate setting.

“Corporate tends to be stable and there is a lot of opportunity to rise within a company. It can turn into a really great career, not just a job. But not-for-profit turned out to be what I thought corporate would be – room to grow. It is everything I was looking for and I like the aspect of giving back.”

Patterson is responsible for a wide range of duties, from fielding calls to organizing the bi-monthly e-newsletter to creating promotional material. She touches upon every skill she obtained at Centennial, but says the writing classes prepared her the most.

“They taught me how to have a really good eye for detail. It’s important when you hand something to the media that they pay attention to the message rather than the mistakes.”

Patterson, a history and art history major from the University of Toronto, did her internship at the Bata Shoe Museum. She was able to combine her communications training from Centennial with her degree, giving her an appreciation for the historical and artistic elements at the museum. She published articles in the newsletter and pitched a new exhibit to Breakfast Television that was picked up.

“The Bata Shoe Museum ended up being a really good fit. I had a real internship that gave me real, hands-on experience; something I believe was a major factor in helping me land a job.”

Patterson hopes she is always satisfied with her career and is building up her little black book of media contacts. She eventually wants to be in a managerial role and would be pleased if it was at the Prostate Cancer Research Foundation of Canada.

“You have to be great with people and you have to be willing to budge in your thoughts,” Patterson advises Corporate Communications students. “Don’t get discouraged because it will work out in the end. If it doesn’t, it’s a lesson learned.”


2 Responses to “Recent grad already sounds like a pro”

  1. Thanks, Karin, for shining a spotlight on this successful grad. Typical of many Centennial grads, Catherine’s work ethic, positive attitude and excellent interpersonal relations with students, staff and faculty were always impressive. Delighted she’s doing so well!

  2. Go Catherine!

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