The Word

about Centennial’s Corporate Communications + PR program

From intern to full-time

Posted by daisydreamer on May 23, 2008

by Barb Petersen, Corporate Communications & PR ’08

From interning to filling consecutive maternity leave contracts to being offered a full-time position as an internal communications specialist, Maria Morra is an inspiration to Corporate Communications and Public Relations students.

Having almost completed her first year in a full-time role at Enbridge, Morra feels confident she has found the perfect fit for her. “I definitely made the right choice”, she says. There are so many post graduate programs to choose from. PR was the perfect fit for me and the internship is a great way to get your foot in the door.”

With a combination of hard work and good timing, Morra smiles as she talks about how opportunities at Enbridge unfolded for her. “My colleagues would always say that I was ‘sitting on the hot seat.’ Before I had completed my first mat leave contract I had already been offered a second.”

The internship is what got Morra in the door, but it was her ability to do the job well and her passion for writing that kept her there.

Recognizing the importance of “polished writing skills” in the industry, Morra credits her ability to write effectively and her knowledge of Canadian Press writing style to the program.

She still remembers how her CP journey began with a blanket of red pen covering her writing assignments. However, she also remembers how those red corrections diminished as she moved through the program. “It is a real adjustment writing in CP style and at the beginning you start to question yourself,” she explains. “But you can’t take it personally. Use it as a learning experience.”

Use it as a learning experience she did.

In addition to writing well and enjoying the process, Morra recommends doing research and talking with professionals in the industry to better understand where you fit. “Get involved as much as you can,” she says. “Become a member of the associations, and get out there and network.”

Coming from someone who may be interviewing you for your next opportunity, it would be a good idea to take her advice.


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