The Word

about Centennial’s Corporate Communications + PR program

Max Nchama loves the diversity of agency life

Posted by thatsroger on June 16, 2008

by Sarah Roger, Corporate Communications & PR ’08

Max Nchama teetered between pursuing law or medicine before considering public relations, ultimately making the decision to enrol in Centennial’s Corporate Communications and Public Relations program and hasn’t looked back since. He decided “before I commit to a law program, I’ll try this PR thing. It’s one year. If I like it I’ll do it, if not I’ll continue with law.”

Graduating in 2006, Nchama interned at Palette Public Relations, a boutique agency, and after working there for only 11 months moved up to Account Executive. “I like where I am right now. When I started out there were six people in the office and we’re now up to 10.”

He enjoys working in a small agency and feels that it has helped him learn and grow as a PR practitioner. “For me, it’s all about learning as much as possible and in a small agency you’ll have the chance to do that,” says Nchama. “I never have the same day twice. I never know what’s going to come down the pipe from the client or supplier side that’s going to force me to be creative.”

“Being in an agency environment I’ve done everything from carry boxes, to sit next to the heads of some of the country’s biggest non-governmental organizations and listen to them wax philosophical about why they do what they do,” he says. “You wouldn’t get that experience anywhere else.”

Nchama attributes his writing skills and knowledge of the Canadian business environment to the courses he took at Centennial. “There’s not a moment where I don’t think of the inverted pyramid before I put the pen to paper, or mouse to pad, when writing a news release.” Learning CP style was very helpful and he uses it on a regular basis when drafting releases. Centennial’s career development classes helped get his resume and cover letter through the door. “Even the design skills I learned at Centennial helped set me apart from other internship applicants.”

“The program excels at keeping its finger on the pulse of the PR industry. It’s evaluated on an annual basis and the faculty keep in touch with grads. That constant revision and assessment process leads to a program that is quite useable.”

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