Recent grad enjoying job in film publicity

By: Sarah Fimiani, Corporate Communications & PR ’09

Rachael Schelew, Account Coordinator for Media Profile, tributes her ‘eye for detail’ to Centennial College’s Corporate Communications and Public Relations program.Graduating from Centennial in 2006, Schelew was prepared to thrive in the world of public relations due to the hands-on learning experience she attained. “

One of the major skills I acquired is my attention to details—even my co-workers recognize how precise I am. I feel like Centennial really helped me to develop a healthy paranoia to looking over my work,” says Schelew.

Her career began to unfold when she interned at Buena Vista Home Entertainment, a division of The Walt Disney Company. Shortly after a four-month internship, she landed her current position at Media Profile.

Before Schelew’s training in public relations she never expected to be where she is today. “I always knew I wanted a career in entertainment and media relations, I just never knew it had a name,” explains Schelew.

At Media Profile, Schelew’s main account is Sony Pictures Home Entertainment. “I distribute press releases to the print and broadcast media for DVD titles being released in Canada. Later, I compile the coverage and it is presented to the client,” says Schelew.

“For me, client satisfaction is the most rewarding aspect of my job. When I get a media hits for my client’s, I know they will be satisfied—and so will I.”

Working for a public relations agency allows Schelew to be creative and work with a variety of clients. “Some advice I can offer to someone who is seeking a career in corporate communications and public relations is to determine what interests you and not give up on your dream.”